An introduction to audience targeting in SharePoint.
Audience targeting is a feature that you can use with many web parts across SharePoint. Audience targeting helps the most relevant content get to the right audiences. By enabling audience targeting, specific content will be prioritized to specific audiences through SharePoint web parts, page libraries, and navigational links.
Where audience targeting can be enabled
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Navigational links - Promote links to specific audiences across the navigation of a site including hub and footer navigation.
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Pages - Target specific site pages to specific audiences in a page library.
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News web part - Push news posts to specific audiences on the start page, in the mobile app, and in News web parts.
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Highlighted content web part- Dynamically display relevant content from a list or library to a page, site, or site collection.
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Quick links web part - Promote specific links to targeted audiences.
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Events web part - Spotlight specific events to relevant audiences.
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Viva Connections Dashboard - Highlight specific cards on the Dashboard to certain audiences.
One of the ways it is mainly used is to target news to a specific department or group. For example, when you post a news article, you can select the target audience for that post.
This is a great way to avoid ‘All Staff’ updates, where most of the information is not relevant to all, and target those that it is predominantly aimed at. You can target multiple departments, locations or topics depending on who you are trying to reach.
We have implemented further options to apply targeting however it is done in a slightly different way. With our targeting, you can use it on the following components:
- Breaking News
- Link Tiles
- FAQs
For more information regarding our targeting mechanism, see our guide: User Targeting in Percy (perspicuity.co.uk)